HOW WE BUILD YOUR LISTING
Strategy tailored to your market
No two homes or destinations are alike. We customize our digital marketing to every place we serve, whether it’s a desert community, lake village, or beach town. We approach each market by:
Partnering with local Avari teams, who know their markets firsthand, to build custom campaigns
Analyzing local vacation rental performance, competition, and seasonal demand patterns
Engaging with local tourism bureaus for added visibility and credibility
Studying previous guest data to understand booking behavior and build targeted marketing experiences
Tracking local attractions, events, and activities that draw visitors throughout the year
MANAGING THEIR TRIP
Everything guests need, before they arrive
Your listing, built to convert
We build your listing with professional copywriting and high quality photography so guests can explore every corner before they book. That transparency leads to better expectations, better experiences, and better reviews. We make sure guests know about nearby attractions and how to make the most of your home's location.
Where your home is listed
We publish your home where guests are actively looking and booking, including but not limited to:
Select properties are also listed on Expedia, Homes and Villas by Marriott International, and American Express Select Homes and Retreats.
Synced across every platform
No double bookings. No inconsistent details. We keep your listing and calendar accurate, up-to-date, and uniform across every channel, all the time.
GOOGLE AND SEARCH VISIBILITY
What is SEO and why does it matter for my property?
SEO stands for Search Engine Optimization. In plain terms, it is everything we do to help Google understand our website and show it to people searching for vacation rentals in our markets. The better our SEO, the higher we show up in search results, and the more guests find your property without us having to pay for an ad every single time. Good SEO compounds over time and creates free, ongoing visibility for your home.
I searched for Avari vacation rentals and the site did not show up easily. What is going on?
This is expected at this stage, and we want to be upfront about it. Stayavari.com launched in March 2026. Google builds trust in a website over time based on traffic volume, history, and how many other sites link to ours. We are competing against Airbnb, VRBO, and other platforms that have spent years building that credibility with Google. We are not going to outrank them overnight.
We are actively optimizing every page on the site, monitoring our rankings closely, and rolling out paid Google search ads. Those sponsored results appear at the very top of the page and give us a more immediate way to show up while our organic ranking matures.
How does Stayavari.com decide which homes to feature?
The carousels and featured sections throughout the site rotate based on a combination of factors: guest reviews, property type, location, amenities, and seasonality. We work closely with our revenue management team to understand which units need more booking activity and adjust featured sections accordingly. It is not random and it is not static. We are pulling different levers constantly to make sure the right homes are in front of the right guests at the right time.
Keyword research
We dig into the exact terms guests use when searching for vacation homes in your area, then place those terms strategically throughout our site and your listing to improve discoverability.
Local language
We tailor pages on stayavari.com to thousands of different keywords, from specific city names to regional nicknames, so our marketing reflects the language guests actually use when they search.
Fresh local content
Google rewards fresh, relevant content. We consistently publish travel inspiration and local guides built around terms travelers are actively searching. That content drives traffic to our site and keeps your home in front of guests who are actively planning trips.
HOW WE ATTRACT AND RETAIN GUESTS
We go well beyond just listing your home.
Listing your home is the baseline. What we are building goes further. Guests who create an account on stayavari.com can wishlist properties they are interested in. The moment they do that, they are in our CRM and we begin nurturing them with relevant content and follow-up. If they do not book right away, we stay in front of them. If they get close to booking and do not complete it, we follow up on that too.
We are also launching a pricing digest feature, similar to how Google Flights notifies you when a flight price changes, that alerts wishlisted guests when pricing shifts on a property they have saved. And we retarget past visitors on social platforms to bring them back to listings they have already shown interest in.
The goal is to keep guests in the Avari ecosystem so that the next time they are ready to book, they come back to your home.
How does Avari use guest preferences to market my property?
Guests can fill out a travel preferences profile when they create an account and select interests like activities, regions, and travel styles. That information flows into our marketing system and allows us to segment and target our outreach. If a guest has indicated they love beach destinations and outdoor activities and we have an event or property that matches, we are putting the right content in front of the right person. It keeps our marketing relevant and keeps your home visible to guests who are actually likely to book it.
What are the travel guides on stayavari.com and why do they matter?
Every market page on stayavari.com includes a travel guide with local recommendations for food, activities, events, and things to do in that area. The goal is simple. When a guest comes to our site looking for a place to stay, we want them to be able to plan their entire trip without clicking off. The more we can give them in one place, the less reason they have to go somewhere else.
That matters for your property because it drives more traffic to our site, keeps guests engaged longer, and makes stayavari.com a more valuable destination than a standard OTA listing page. Guests who spend more time on our platform are more likely to book through it.
The travel guides are also the foundation for something bigger. As we build them out, they become the baseline for local and national partnerships with restaurants, outfitters, event organizers, and service providers. Those partnerships deepen our credibility in each market, generate additional traffic through referrals, and create more pathways for guests to discover your home.
PAID ADVERTISING
Targeted ads that reach the right guests
We invest in paid search and social advertising to put your home in front of travelers who are most likely to book. Here is how we approach it:
- Targeted audiences. We use platforms like Google Ads and Meta to reach travelers based on their browsing behavior, search history, and demographics, not just anyone with an internet connection.
- Local keyword targeting. We research exactly what terms travelers use when searching for rentals in your area and deliver ads matched specifically to those searches.
- Multi-platform reach. Our paid ads appear at the top of Google results, on Facebook, Instagram, LinkedIn, and more, wherever your potential guests are spending time.
SOCIAL MEDIA
We meet your future guests where they already are
Your potential guests are on social media right now looking for inspiration for their next trip. We show up there with content that keeps Avari destinations and homes top-of-mind. Our goal is to keep our audience inspired, engaged, and ready to book.
A consistent flow of content that keeps Avari destinations and homes visible
Travel tips and destination guides that position Avari homes as the ideal basecamp for any getaway
Content focused on the experiences, amenities, and moments that make a stay memorable
Diverse, engaging content that reaches a wider audience and grows our following
Partnerships with media outlets, influencers, and content creators who showcase the Avari experience
EMAIL MARKETING
A direct line to your future guests
Our email marketing strategy builds relationships with potential guests and drives repeat bookings. We send millions of targeted emails each week, matched to specific audiences and destinations relevant to each recipient.
For example, we promote ski properties to skiers and send past guests emails featuring the home they stayed in, inviting them to come back. Every email has a strategy behind it, including what we write about, when we send it, and who receives it.
Factors that shape each send include:
- Seasonal themes like spring getaways, summer travel, and shoulder season deals
- Local events and holidays, from sporting events to concerts to regional festivals
- Each guest's previous booking behavior and recent stay history
- Demographics including where subscribers live, their interests, and travel preferences
Our team also manages automated post-stay messages that encourage guests to leave reviews, which directly supports your home's visibility and booking performance.
REMARKETING
We stay in front of guests who have already shown interest
If a guest has browsed your home on stayavari.com or looked at nearby properties, we use remarketing to bring them back. Your home follows interested travelers across the internet and social media, keeping it visible until they are ready to book.
Questions about how we market your home?
Your local property manager is your first call. Find their contact information in our directory.
